A reader writes:
I'm a recent college graduate living with my parents in a city I really dislike. I have a full-time position in this city, which I realize is a blessing as many of my classmates are working at Blockbuster and McDonald's as they try to find "real" jobs, and the job is a good one. In fact, it'd be perfect if it wasn't in my current city. But it is, and therefore I'm still looking for other employment.
A position recently popped up in the same industry (software), doing pretty much the exact same thing that I do now in my dream city. I was really excited as I clicked on the link to read the job description and was immediately turned off by the language the company used. The first sentence of the description is that the company is "looking for its next rock star for its marketing team." Now, in my experience any job description that uses language like "rock star" or "all-star" is a scam so I started to look into them. They seem to have a legit Web site as there are multiple demos of the software targeted towards customers, there are press releases archived that can be verified through a simple google search and a strong partner portfolio.
I can't tell if I'm thinking this company is too good to be true because it seems like it'd be a perfect fit for me in the perfect location and I'm just turned off by their poor choice of words, or if it really is too good to be true.
What are your thoughts on companies who try to act cool and find "rock stars" for their team?
I don't think it indicates a scam. In fact, I think there are a lot of companies out there trying to liven up their ads and using non-corporate sounding language like this.
As an example, I think Starr Tincup does it especially well. Of course, there are companies that try to do it and fail and instead just come off sounding cheesy. But really, it's just an ad. Apply, talk to them, get a feel for what their culture is really like. You'll pick up a lot more during the interview process than you will from their ad.