how to write a perfect cover letter

I love cover letters. And yet few candidates are willing to indulge my love with a well-written, customized cover letter. Some of this is a belief that it doesn't matter (shameful!), but some of this is that people genuinely aren't sure how to construct a good one.

Over at U.S. News & World Report today, I give some tips on writing an awesome cover letter. Read, comment, spread the word to job-seekers you know.